Wedding invitations in India range from the opulent and downright grotesque to the fairly elegant and minimalist. Generally, Hindu wedding invitations will have the obligatory gold and Ganesh motif. Christian invitations are invariably minimalist with cream and gold. But here’s one that’s bizarre but also endearing in its bizarreness. You’ve never seen anything like this – it is literally and metaphorically “kuchh meetha” (something sweet). This is a real wedding invitation card, given to us by one of the sailors, in my husband’s unit, from a very small village in Kakinada, Andhra Pradesh.
Note: the couple’s names, “Raju and Lakshmi” on the piece of chocolate….
Apologies for the quality of my scanner so here it is if you can’t see clearly:
Upper left hand corner
For the “ingredients” , it says, True Love Information. Be Treatwise. Get to know what’s inside. To be enjoyed as a part of happy lifestyle
Responsibility 1.10 g
Care and Patience 49.00 g
Expectation 0.01 g
Adjustment 49.89 g
At the bottom left: Wedding Toast
“Ingredients: 3 cups Love, 2 cups Warmth, 1 cup Forgiveness, 2 spoons Affection, 2 spoons Hope, 1 pint Faith, 1 barrel Laughter, Unlimited friends
Recipe: Mix love and affection, Flavour it with forgiveness, Blend thoroughly with hope. Stir in faith and laughter. Bake with the warmth. Garnish with all the friends, Serve daily in generous helpings.
Join us and be a part of this ingredient to make this celebration sweeter and memorable.
Normally, if I saw these words on a Hallmark card I’d have been retching by now but on a wedding invitation, sticking steadfastly to their theme, from people of a much less privileged background than myself and probably very traditional, I think it’s pretty ground breaking stuff. The recipe’s a little low on the “affection” but other than that a pretty good blend. But don’t miss the time of the wedding (3.28am). You’d have to really be in love to get up that early to get married. It’s the attention to detail – the bar code, the calorie counter, ingredients – and total dedication to the theme that’s… sincere and kitsch at the same time. This is a classic semiotic display and Cadbury’s Dairy Milk if you are reading, these guys have just given you a very very clever marketing idea. And I just know that you won’t give them credit for it.